Go beyond your GBP category. A detailed Services list is your secret weapon to capture high-intent customers & boost your local SEO. Learn the expert strategy inside.
The single most important word on your Google Business Profile for local search ranking is your **primary category**. The "IS vs. HAS" doctrine in relation to Google Business Profile categories states that your categories must describe what your business *is*, not just list the products, services, or amenities it *has*. For example, a motel with a swimming pool *is* a "Motel," it *has* a swimming pool. Choosing "Swimming Pool" as a category would be a mistake. A business can use one primary category and up to nine secondary categories on their Google Business Profile, making a total of ten categories.
Video - Explanation of the LPR Service Audit Report
Step-by-step guide: Add services to your Google Business Profile and win more calls.