We analyzed 70+ top-ranked SEO agencies in NYC & LA to see how well they optimize their own Google Business Profiles. The results are alarming.
We analyzed 70+ top-ranked SEO agencies in New York City and Los Angeles to evaluate how well they optimize their own Google Business Profiles. The results are alarming: the experts aren't practicing what they preach.
| Key Metric | Finding |
|---|---|
| Companies with 100% complete descriptions | Only 2 (2.8%) |
| Companies with 0% descriptions | 44 (61.1%) |
| Total services missing descriptions | 4,331 of 5,599 (77.4%) |
| Average description completion rate | 17.5% |
| Median description completion rate | 0.0% |
Total Companies Analyzed: 70+
| Location | Companies | Avg Services | Avg Descriptions Filled |
|---|---|---|---|
| New York | 38 | 104.9 | 22.5% |
| California (LA) | 20 | 55.0 | 16.1% |
| New Jersey | 11 | 37.4 | 7.2% |
| Metric | Value |
|---|---|
| Maximum | 689 services |
| Average | 77.8 services |
| Median | 50.0 services |
| Minimum | 0 services |
3 of the top 5 agencies by service count have ZERO descriptions filled out.
| Metric | Value |
|---|---|
| Maximum categories per company | 10 |
| Average categories per company | 4.2 |
| Median categories per company | 4.0 |
| Total unique categories found | 27 |
| Category | Count |
|---|---|
| Marketing agency | 58 |
| Internet marketing service | 58 |
| Marketing consultant | 40 |
| Website designer | 40 |
| Advertising agency | 38 |
| Web hosting company | 8 |
| Design agency | 6 |
| Software company | 6 |
| Branding agency | 6 |
| Business to business service | 5 |
| Location | Companies with < 100% | Companies with 0% |
|---|---|---|
| New Jersey | 100.0% | 81.8% |
| California (LA) | 100.0% | 60.0% |
| New York | 94.7% | 55.3% |
Not a single LA or NJ agency has 100% complete descriptions.
The Big Question:
If 97.2% of TOP SEO agencies can't even optimize their own Google Business Profiles correctly, how well do you think they're optimizing yours?
Google, Meta, and AI systems scan your entire online presence looking for consistency. When your Google Business Profile doesn't match your website, or when service descriptions are missing:
1. You rank lower in local search results
2. You pay more for ads because Google isn't confident about your business
3. You lose calls to competitors with complete profiles
For a one-time investment of $299 (vs. $1,500+/month for typical SEO), you get:
Over 95% of profiles reviewed aren't set up correctly.
As this data proves, even the "experts" are getting it wrong.
This analysis of 70+ top SEO agencies in NYC and LA reveals a fundamental problem in the industry: even the companies selling SEO services aren't properly optimizing their own online foundations.
When you see that:
...it becomes clear why the LPR Audit Report exists. Fix your foundation first, then invest in advanced SEO tactics.