Machine-readable twin: entitymap.json. Spec: EntityMap 1.0. Publisher: LPR Audit. Verification status: self-declared. Generated: 2026-06-18T00:00:00Z.
Also known as: Local Pro Rankings
Canonical label: local search and AI visibility audit company
LPR Audit (Local Pro Rankings) is a local-search optimisation company that sells one-time, no-subscription products to fix what holds local service businesses back on Google and AI search. Its core thesis is that a business's Google Business Profile and its website must tell Google, AI assistants, and customers the same story. It serves 230+ business categories across the US, Canada, UK, Ireland, Australia, and New Zealand.
Get found on Google and AI search. Three one-time tools that fix what's holding your business back online. No subscriptions. Delivered within 24 hours. Works for any industry.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
You don't need another retainer. You need the foundation fixed once: your GBP and your website finally telling Google, AI, and your customers the same story.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Works for 230+ business categories across 6 countries. Thousands of reports sold across 66 industry clusters in the US, Canada, United Kingdom, Ireland, Australia, and New Zealand.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: GBP-to-website service gap report
The Quick Snap Report is a one-time $27 single-business diagnostic from LPR Audit. It crawls the business website, pulls every Service listed on the Google Business Profile, and produces a gap report showing which services are missing from the homepage, which GBP Service Descriptions are blank or weak, and which categories should be claimed. The $27 is fully credited toward an upgrade.
The Quick Snap is a focused single-business audit. We crawl your website, pull every Service from your Google Business Profile, and produce a gap report showing exactly which services are missing from your homepage, which Service Descriptions on your GBP are blank or weak, and which categories you should be claiming.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: competitor-driven homepage and topical map fix
LPR Website Guru is a one-time product ($299 DIY / $499 done-for-you) that analyses 100+ local and national competitors across up to 300 topics, scores every keyword by relevance, and builds a homepage widget surfacing the services and topics competitors use to win clicks. It includes a Topical Map of competitor coverage and industry keyword research, and installs in under 30 minutes.
The Website Guru analyzes 100+ of your local and national competitors across up to 300 topics, scores every keyword by relevance, and builds you a homepage widget that surfaces every service and topic your competitors are using to win clicks. Most local businesses are invisible for 94% of what their customers actually search for.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Also known as: Foundation Audit
Canonical label: complete GBP and website alignment audit
The LPR Audit is the flagship one-time product ($499 DIY / $1,499 done-for-you). It is a GBP-and-website diagnostic plus implementation kit delivering a 48-hour action plan to fix the foundational gaps that suppress local visibility. It analyses up to 350 services across the top 5 local competitors, ships a Chrome extension for editing GBP categories and services, and includes a homepage widget and a written GBP-website alignment blueprint. Audited businesses see an average 24% lift in calls within 6 weeks.
The LPR Audit is a one-time GBP-and-website diagnostic plus implementation kit that delivers a 48-hour action plan to fix the foundational gaps that are quietly killing your local visibility. It analyzes up to 350 services across your top 5 local competitors and ships a Chrome extension to add services in clicks instead of hours.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
What we found auditing 1,000+ businesses: 95% have incomplete service listings, and 87% show GBP-website misalignment that Google's trust algorithms downgrade. Reviews alone don't drive rankings; alignment, freshness, and clarity do.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: founder of LPR Audit
Henrik Hansen is the founder of LPR Audit and a veteran of the SEO industry with 20 years of experience. He has developed several tools that help businesses increase visibility in Google Maps and the search results.
Henrik is a veteran in the SEO industry. He has developed several tools that help businesses increase visibility in Google Maps and the SERPS. He has 20 years experience in the SEO Industry.
Beyond Your Category: The Untapped Power of Your GBP Services List - published by LPR Audit
Canonical label: LPR Audit's GBP and website foundation analysis
A Foundation Audit by LPR Audit evaluates the Categorical Harmony between a business's primary Google Business Profile category and its website's H1-H4 heading hierarchy, and identifies Orphaned Services. It is LPR Audit's core diagnostic method, named to reflect the principle that GBP completeness and GBP-to-website alignment are the foundation of local visibility.
A Foundation Audit by LPR Audit doesn't just look at your list; it evaluates the Categorical Harmony between your primary GMB category and your website's H1-H4 hierarchy. We identify Orphaned Services: offerings listed on your profile that have zero confirmation on your website, which Googlebot often ignores due to low verification confidence.
Beyond Your Category: The Untapped Power of Your GBP Services List - published by LPR Audit
Canonical label: establishing a business's core identity in Google
Local Entity Disambiguation is LPR Audit's term for establishing what a business IS in Google's eyes, principally through the correct primary Google Business Profile category. LPR Audit frames it as the single most important step in local SEO and the foundation of a business's visibility.
Your primary category defines what your business IS, your core identity in Google's eyes. That's the single most important step in local SEO, establishing the foundation for your visibility, which we call Local Entity Disambiguation.
Beyond Your Category: The Untapped Power of Your GBP Services List - published by LPR Audit
Canonical label: alignment of GBP category with website headings
Categorical Harmony is LPR Audit's term for the alignment between a business's primary Google Business Profile category and the H1-H4 heading hierarchy on its website. It is a signal the Foundation Audit measures to determine whether a site confirms the identity the business declares on its profile.
It evaluates the Categorical Harmony between your primary GMB category and your website's H1-H4 hierarchy.
Beyond Your Category: The Untapped Power of Your GBP Services List - published by LPR Audit
Canonical label: GBP services with no website confirmation
Orphaned Services are offerings listed on a business's Google Business Profile that have zero confirmation on the business's website. LPR Audit notes that Googlebot often ignores such services due to low verification confidence, weakening the profile's effectiveness.
We identify Orphaned Services: offerings listed on your profile that have zero confirmation on your website, which Googlebot often ignores due to low verification confidence.
Beyond Your Category: The Untapped Power of Your GBP Services List - published by LPR Audit
Canonical label: GBP-to-website information mismatch
Data Drift is LPR Audit's term for the mismatch between a business's declared service identity on its Google Business Profile and the content of its website. LPR Audit positions its forensic SEO report as a way to align the two and eliminate the Data Drift that suppresses local search prominence.
The LPR (Local Pro Rankings) Audit delivers a forensic SEO report, aligning your digital service identity to eliminate the Data Drift that suppresses local search prominence.
Beyond Your Category: The Untapped Power of Your GBP Services List - published by LPR Audit
Also known as: GBP
Canonical label: Google Business Profile (formerly Google My Business)
Google Business Profile (GBP), formerly Google My Business (GMB), is the free Google listing that appears when someone searches for a business or a service near them. It carries the business name, photos, reviews, hours, phone, website link, and, most importantly for ranking, its Services and Service Descriptions. AI tools such as ChatGPT, Perplexity, and Google AI read GBPs to answer questions like 'best [X] in [city].'
GBP, GMB, and Google My Business Profile are all names for the same thing: the free Google listing that appears when someone searches for your business or your service near them. AI tools like ChatGPT, Perplexity, and Google AI read GBPs to answer best-in-city questions.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: consistency between Google Business Profile and website
GBP-Website Alignment is the consistency between what a business declares on its Google Business Profile and what its website actually says, so that Google, AI assistants, and customers all receive the same story. LPR Audit treats this alignment as the foundation of local visibility and reports that 87% of audited businesses are misaligned.
You need the foundation fixed once: your GBP and your website finally telling Google, AI, and your customers the same story. Every time your listing loads, Google and AI tools read all of your categories, services, and descriptions.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Also known as: Answer Engine Optimization
Canonical label: being recommended by AI assistants
AI Search Visibility is whether AI assistants such as ChatGPT, Perplexity, Gemini, and Google AI Overviews surface and recommend a business when users ask for the best option in a category and city. LPR Audit builds its products so these systems can read a business's homepage and Google Business Profile and represent it accurately.
AI tools like ChatGPT, Perplexity, and Google AI read GBPs to answer best-in-city questions, and the homepage widget is built so ChatGPT, Perplexity, and Google AI Overviews can read and recommend you.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: homepage code snippet for AI and ad readability
The Homepage Widget is a single line of code from LPR Audit that installs on a business's homepage, the page AI assistants, Google, and ad platforms read first. It surfaces every service the business offers so that AI search and ad relevance improve from one location, without editing the rest of the site.
The widget goes on your homepage and only your homepage. That's the page AI assistants, Google, and ad platforms read first. One location, maximum signal. One paste, one page, every major traffic source sees it.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: competitor topic coverage map
The Topical Map is a deliverable in LPR Website Guru that shows exactly what a business's competitors cover on their websites, scored by relevance, so the business can cover everything competitors cover and more. It is delivered as raw keyword data a team or agency can act on directly.
The Topical Map shows exactly what your competitors are covering on their websites right now, so you can cover everything they cover and more. It is delivered as raw keyword data your team or agency can act on directly.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: lowering ad cost-per-click through homepage relevance
Quality Score Optimization is the practice of matching a business's homepage to the services its ads target so that Google Ads rates the landing page as relevant. LPR Audit explains that when the homepage, ads, and Google Business Profile tell the same story, Quality Score rises and cost-per-click falls.
Google Ads Quality Score checks whether your GBP, ads, and website tell the same story. When your homepage surfaces every service you offer, ad relevance goes up, Quality Score goes up, and CPC comes down.
LPR Audit - Get found on Google & AI Search - published by LPR Audit
Canonical label: local business with a geographic service area
A local service business is a business with a geographic service area whose customers find it through Google and AI search. LPR Audit's products are built for these businesses across 230+ categories, including home services, healthcare, legal, automotive, professional services, and more, in six English-speaking countries.
Built for local businesses: whatever you do, wherever you are, LPR Audit has the keyword research, the competitor data, and the industry-specific playbook ready across 230+ business categories and 66 industry clusters.
LPR Audit - Get found on Google & AI Search - published by LPR Audit